Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Marketing Market Hotels 98

SiteMinder

JULY 13, 2024

Once you know the type of guests available to you, you will be able to tailor pricing, marketing strategies, and services to meet the specific needs and preferences of each segment, maximising revenue potential and enhancing guest satisfaction. To benchmark for this, the Average Rate Index is a good way of looking at this.

Revenue Management 98

Revenue Management Revenue Management OTA 98

eZee Absolute

JANUARY 9, 2023

Have a higher average daily rate. Social media and online marketing are essential tools for any hotel that is preparing to enter into new markets and guest segments.

OTA 52

OTA Hotels Accommodation Travel 52

Cloudbeds

OCTOBER 17, 2024

Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. Ensure your average daily rate (ADR) covers ad spend while leaving a profit margin but invest enough to capture user attention. Increase direct bookings with Cloudbeds.

OTA 76

OTA Occupancy Hotels Revenue 76