Average Daily Rate Market Penetration Occupancy Travel 
SiteMinder
DECEMBER 7, 2023
This process requires continuous analysis of market trends, booking patterns, and competitor strategies. It’s not just about setting the right price, but also about adjusting it in response to market changes. Table of contents Why does hotel rate management matter? What causes hotel rates to fluctuate?
Hotelier Magazine
APRIL 4, 2024
By Morag McKenzie As the number of travellers show no sign of slowing, it could be said there has never been a better time to invest in hotels. CBRE’s Canadian Hotel Industry Outlook Report (Q3 2023) projects strong and stable occupancy and Revenue Per Available Room (RevPAR) growth for the Canadian hotel industry through to 2027.
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