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Customer Analysis In-depth information on your targetmarket, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel.
Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue. Open pricing Open pricing defines the flexibility hotels around the globe have to set their prices at different levels depending on the various targetmarkets and distribution channels they deal with.
A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. In fact, a strong brand can increase revenue by up to 23%. Still Have Questions?
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