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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel. Market Research Both first and third party data should be examined prior to developing your hotel’s digital marketing budget. Further, be sure to include a broad range of departments.

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Building customer relevance to grow market share

Boutique Hotel News

How have you adapted your sales and marketing strategy to attract these new segments? . Where are your target markets researching and booking their travel? Day-use services and memberships provide additional ancillary revenue streams especially important given the decline in business travel.