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A GlobalDistributionSystem (GDS) is a computerized network used by travel agents, online travel agencies, and corporate travel managers to book travel services like hotel rooms, airline tickets, car rentals, and more. Why is a GlobalDistributionSystem Important in the Hotel Industry?
As guests are being presented with an increasingly wide range of accommodations, hoteliers are being tasked to come up with new, creative ways to provide quality service and tailored offers and experiences. To stay ahead, hoteliers must embrace an integrated approach that leverages both direct and indirect distribution channels.
In this section, you’ll outline your marketing and sales strategies, including: Onlinemarketing: How you will develop a website, social media strategy, and search engine optimisation (SEO) plan. Revenue management software: Which revenue management tools are you using to analyse demand, adjust pricing, and optimise revenue?
Indirect channels, such as OTAs, metasearch sites, GlobalDistributionSystems (GDS) such as Amadeus and Sabre, travel agents, tour operators, and wholesalers, are third-party platforms that serve as intermediaries by listing hotel rooms.
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