Cloudbeds

JULY 27, 2023

With over 12M accommodation searches daily , Trivago continues to be a popular metasearch platform and a key component of a hotel distribution strategy. As they search for the best value, Trivago enables them to compare hotel prices across different booking channels and find the best accommodation for their needs. Who are they for? .’

Cost Per Click

Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). Bidding on metasearch ads Depending on the platform, hotels typically can choose between two metasearch payment models: cost-per-click (CPC) or commission-based.

Cost Per Click

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA

Cloudbeds

FEBRUARY 15, 2023

These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included. When people plan a trip online, accommodation operators have opportunities to connect with them at various touch points on the traveler’s purchase journey.

OTA

SiteMinder

JULY 13, 2024

This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management