Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% It organizes all the information they need — whether it’s flights, accommodation, car rentals or vacation packages — on a single results page.

OTA

Cloudbeds

JULY 27, 2023

With over 12M accommodation searches daily , Trivago continues to be a popular metasearch platform and a key component of a hotel distribution strategy. As they search for the best value, Trivago enables them to compare hotel prices across different booking channels and find the best accommodation for their needs. Who are they for? .’

Cost Per Click

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? This includes opportunities to: Broaden your reach.

Cost Per Click

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA

Cloudbeds

FEBRUARY 15, 2023

These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included. Each of these touchpoints can come with costs to your hotel.

OTA

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. Create high-quality videos showcasing your accommodations, amenities, and experiences.

Resorts

MediaBoom

MARCH 28, 2024

Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.

Hotels