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Just as the 1980s saw the emergence of yieldmanagement in the airline and hospitality sectors, today’s environment demands a similarly radical reinvention—anchored in intelligent, AI-powered revenue science. Amid the challenges, innovation remains a central theme.
What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
Silavadee Pool Spa Resort Samui, a renowned 5-star establishment with over 14 years of operation, is nestled on the tranquil Lamai Beach in Surat Thani, Koh Samui. Although the targetmarket has since changed, what remains constant is the hotel’s standards and work ethic.
For hoteliers, understanding cost-based pricing as a method for hotel pricing is crucial for setting room rates that not only cover the costs of operations but also provide a healthy profit margin. Customer perception – Gauge how price changes are perceived by your targetmarket.
Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals. Demand Calendar The demand calendar is a tool that helps to make informed pricing strategies in hotel revenue management. Revenue management starts by analysing the market and competition.
Wholesalers- Wholesalers buy room inventory from hotels in bulk and sell it to travel agents or tour operators. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates.
Each hotel must customise its segmentation strategy based on its market, property, and revenue management goals. Demand Calendar The demand calendar is a tool that helps to make informed pricing strategies in hotel revenue management. Revenue management starts by analysing the market and competition.
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