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Whether your hotel is a boutique property with 15 rooms, or a 400 key large scale urban hotel, it is essential to have sophisticated planning and reporting in place to maximise results. Are we shifting the budget from offline to online? What new onlinemarketing initiatives will we launch next year?
The onlinesales funnel tends to be much longer and more complex than the brick-and-mortar one. Positive Customer Testimonials Think of it as word-of-mouth marketing on a grand scale. This means that the story you tell should be simple enough to be divided into “small bites.”
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