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Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. This is one of the first steps when creating a revenue management strategy, performing thorough marketresearch.
The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. This can involve overbooking strategies to account for last-minute cancellations or no-shows.
Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. This is one of the first steps when creating a revenue management strategy, performing thorough marketresearch.
Many guest house owners face low occupancy even when listed on all major OTAs. According to a 2024 study by Skift Research, by 2030, direct digital bookings will dominate hotel distribution, generating over $400 billion in gross bookings—overtaking online travel agencies which are expected to bring in $333 billion.
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