Intent KPI Market Share 
Xotels
APRIL 3, 2024
In the context of revenue management, the goal isn’t only to sell a room at a low price today with the intention of selling it at a higher price tomorrow. This approach challenges resources to prioritize gathering market information, fostering a proactive rather than reactive stance.
Catala Consulting
MAY 1, 2025
Your market share index is inching in the wrong direction. How misalignment shows up (even in well-intentioned teams) Misalignment isnt always obvious. Your team attends vendor trainings, updates the forecast, and keeps the strategy optimised. Youve checked every box. But then reality sets in. Your ADR is trailing the comp set.
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