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Online travel distribution is growing fast—faster than the overall travel market. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Integrating with a GDS can open up new markets and bring in more bookings.
The information is then populated into the PMS and distributed to the hotel’s booking channels with the help of channel management software. These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the globaldistributionsystem (GDS), wholesalers, and metasearch sites.
Article Summary What Are Hotel Distribution Channels? Use Technology Wisely: Implement tools such as channel managers and GDS platforms to streamline operations and improve efficiency. Monitor and Adapt: Regularly analyze the performance of each distribution channel using KPIs and adjust strategies based on market trends.
History of Revenue Management: Where It All Started YieldManagement vs. Revenue Management – What is the Difference? Why is Revenue Management Important to Hotels & Other Industries? What Makes Hotels Suitable to Apply Revenue Management? What Does the Process of Revenue Management Look Like?
And even then, manually-manageddistribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yieldmanagement.
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