Cost Per Click, OTA and Overbooking

What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click

Cost Per Click Marketing Market OTA

Hotel Distribution Channels- Types & Strategies to Optimize

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Here are some key points: Reach More Guests: Channels like OTAs and booking sites help hotels attract a bigger audience.

Global Distribution System

Global Distribution System OTA Revenue Cost Per Click

Hotel Sales Focus

What is hotel metasearch marketing? The complete guide for lodging properties

Hotel Distribution Channels- Types & Strategies to Optimize

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