Remove Cost Per Click Remove Occupancy Remove Upsell
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13 ways to attract more direct bookings for your hotel

Cloudbeds

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 99
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Hotel Revenue Management Strategies That Work

Travelboom Marketing

Identifying Demand Patterns Anticipating demand using historical data helps hoteliers predict costs and resource needs. When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination.

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How to calculate your Guest Acquisition Cost (GAC) in 2023

Cloudbeds

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Generally, the higher your GAC, the less profitable your bookings.

OTA 52
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Hotel revenue management strategies and solutions

SiteMinder

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Within a dynamic pricing strategy , prices should vary based on supply and demand to improve revenue and ensure maximum occupancy.