Hotel Speak

JANUARY 25, 2024

This is the equivalent of approximately 7.8million global reservations in 2023 when applied to the worldwide hotel market. Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5%

OTA 111

OTA Cost Per Click Hotels Cancellation 111

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Sales Revenue Travel 98