Cost Per Click, Digital Marketing and Tourism

The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

MARCH 21, 2024

Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream. We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line.

Market

Market Marketing Cost Per Click Email Marketing

13 ways to attract more direct bookings for your hotel

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA

OTA Sales Revenue Hotels

Resort Marketing – 12 Ways to Boost Your Resort Bookings

MediaBoom

AUGUST 23, 2024

Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.) Marketing should highlight cost-effective packages, attractive amenities, and convenient locations.

Resorts

Resorts Market Marketing Marketing Strategy

Hotel Sales Focus

The Most Profitable Marketing Channels for Hotels

13 ways to attract more direct bookings for your hotel

Resort Marketing – 12 Ways to Boost Your Resort Bookings

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