Consumer Target Marketing Travel Yield Management 
SiteMinder
OCTOBER 10, 2023
Learn more Key factors to consider when implementing the cost-based pricing method Implementing cost-based pricing requires a thorough understanding of various factors that could impact the effectiveness of this pricing strategy, as well as a mastery of yield management.
SiteMinder
MAY 21, 2023
The remarkable service and awe-inspiring ocean views leave a lasting impression on both local and global travellers, making it a coveted destination on their must-visit lists. Although the target market has since changed, what remains constant is the hotel’s standards and work ethic.
Xotels
APRIL 3, 2024
Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.
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