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Benefits of Yield Management in the Hotel Industry

Inn Quest

Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yield management in hotels, particularly in hotel revenue management. Furthermore, we will provide examples of successful yield management strategies and offer tips on how to implement them in your hotel.

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Silavadee Pool Spa Resort Samui increases bookings by 60% with SiteMinder’s platform

SiteMinder

Silavadee Pool Spa Resort emphasises that “since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends. Previously, the resort handled all tasks manually, which was time-consuming.

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Hotel Revenue Management Strategies

Xotels

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Mapping out these questions out in your strategy will help to set realistic goals.

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What is a hotel reservation system and why is it important?

Cloudbeds

If the components aren’t integrated, the revenue manager must perform these tasks manually, a time-consuming and error-prone process. With a channel manager integrated with your reservation system, you can simultaneously update pricing and availability on all booking channels. Automate your credit card payment processing.

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What is a channel manager? All you need to know

Cloudbeds

And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management.