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B2C – Business-to-Consumer : Direct sales to individual guests. C CM – Channel Manager : A tool to update room rates and availability across multiple OTAs simultaneously. G GDS – GlobalDistributionSystem : A platform connecting hotels with travel agents worldwide. RackRate – The standard, undiscounted room rate.
Creating offers and experiences to increase sales is different from selling a typical, rackrate room. Consumers receive more benefits with experiences, but they also encounter more complexity during their decision making process. By offering unique experiences at your property, consumers will purchase them.
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