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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

Revenue and profit are always important, but more specific KPIs around average length of stays may not always be as integral to highlight in hotel metrics reports. CPOR – Cost per occupied room lets you identify the average cost per occupied room to give you an idea of how healthy your cost of acquisition is.

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Hotel KPIs: How should hotels be measuring success?

SiteMinder

For example, you might set out to achieve a revenue lift of 10% year-on-year. There are many metrics that support revenue KPIs. Consider the following when actioning a revenue management strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an average rate.

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