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Hotel revenue management strategies and solutions

SiteMinder

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. While the average daily rate of the hotel will be lower, occupancy will remain steady and still work to maximise revenue.

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Business intelligence for hotels (+7 leading BI solutions)

Cloudbeds

Common marketing metrics include: Website traffic Conversion rates Cost-per-acquisition Cost-per-click Cost-per-impression Engagement rate Click-through rate Market & benchmarking data Market and benchmarking data provide insights into how well a hotel is performing in comparison to its competitors.