Average Daily Rate Consumer Direct Marketing 
Cloudbeds
JANUARY 22, 2025
Financial analysis When EBITDAR is combined with other metrics, such as ADR (average daily rate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.
Xotels
JULY 8, 2025
It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel. Basically, how will consumers answer this question ‘Why my hotel?’ Strategic Plan This exists of 3 parts: Marketing : How exactly will you attract customers/guests?
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