How to attract the right guests with hotel market segmentation (step-by-step guide)
Cloudbeds
MARCH 20, 2023
When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. Analyze booking data for each segment to look for patterns such as: City of origin Booking channels Lead times Stay patterns (E.g., Personalization comes from knowing your guests.
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