Ancillary Revenue Occupancy Online Marketing 
SiteMinder
AUGUST 1, 2024
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.
StayNTouch
NOVEMBER 16, 2022
Although hotels can 一 and should 一 diversify their income streams and realize the potential of ancillary revenue, distribution remains the cornerstone of hotel profitability and success. This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs.
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