Remove Ancillary Revenue Remove General Manager Remove Target Marketing
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Designing a new era of intelligent revenue management

Hotel Business

For example, if forward-looking data indicate a softening of demand in family suite bookings 90 days ahead, this insight can trigger targeted marketing interventions—such as geo-targeted ads, promotional bundling or influencer collaborations—to mitigate the gap.

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How to start a hotel business plan

SiteMinder

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.

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Why group revenue is about risk management

Hotel Speak

Whether you accept transient or group business to your hotel is more than just a revenue management question. It’s also a risk management question. And what is the philosophy of the hotel, the ownership, the general manager, and other stakeholders? It depends on the market. What’s better?