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Designing a new era of intelligent revenue management

Hotel Business

Just as the 1980s saw the emergence of yield management in the airline and hospitality sectors, today’s environment demands a similarly radical reinvention—anchored in intelligent, AI-powered revenue science. Amid the challenges, innovation remains a central theme.

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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.