Forecasting Online Marketing Online Sales 
Xotels
AUGUST 6, 2025
The budget generally doesn´t change, this is where the hotel forecast comes into play where you start comparing your budget vs. your forecast. Are we shifting the budget from offline to online? What new online marketing initiatives will we launch next year? Should Every Hotel Create a Budget Plan?
MediaBoom
MARCH 15, 2024
Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. The online sales funnel tends to be much longer and more complex than the brick-and-mortar one. This means that the story you tell should be simple enough to be divided into “small bites.”
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