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Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (GlobalDistributionSystem), and other partners and invest in directmarketing strategies.
When planning a trip, travelers browse dozens of properties across multiple websites before landing on their final pick. That’s the essence of a hotel distribution strategy. A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests.
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