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Without a healthy distribution mix including a strong website and direct sales, you can forget about your profit margins. Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio.
You should modify your room pricing either based on maximumlength of stay or minimum length of stay to enhance occupancy. The most important thing here is that guests get to pay one rate for their entire stay.
Without a healthy distribution mix including a strong website and direct sales, you can forget about your profit margins. Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio.
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