Business Closed To Arrival Market Penetration 
SiteMinder
AUGUST 5, 2025
CRM system (Customer relationship management) Software that stores guest profiles, tracks interactions and supports tailored marketing. CTA (Closed to arrival) A yield restriction preventing check-ins on a specific date to protect high-demand periods. PMS terminology keeps data clean. Occupancy underpins every major KPI.
SiteMinder
DECEMBER 7, 2023
Internal factors such as expenses like taxes, wages, supplies, cleaning, and refurbishment mean there’ll be a minimum rate you have to set to break even on your business each month, quarter, or year. If it’s the height of your busy season and hotels locally are becoming booked up, you can afford to charge your guests more.
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