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Maximumlength of stay A booking rule that caps how many nights one reservation can span, preventing long-range inventory blockages. Rate parity Keeping an identical public rate for the same room across every sales channel to prevent undercutting and maintain brand credibility.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
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