Remove Branding Remove KPI Remove Market Penetration
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Hotel KPIs: How should hotels be measuring success?

SiteMinder

Your KPI would be how many room nights you have sold at any point during May. Quick tips to develop your KPIs: Limit the amount of KPIs you have; keep it to big priorities. Clearly define how you will measure each KPI. Set a specific target for your KPI. Sentiment and brand reputation. Hotel profit.

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Hotel RevPAR Formula: Measure Performance in 2025

Hotelogix

Market Penetration Index (MPI) MPI compares your property’s occupancy to your competitive set. It reveals how well you are performing in terms of capturing demand in your market segment.   This KPI is essential for owners and investors tracking ROI.

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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

MPI – Market penetration index is a way to directly compare yourself with your competitors. This is calculated by: your occupancy rate / market occupancy rate x 100. You should also consider the rising trend of guests wanting to book with environmentally responsible and sustainable brands.