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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

Revenue and profit are always important, but more specific KPIs around average length of stays may not always be as integral to highlight in hotel metrics reports. Average daily rate (ADR) measures the average revenue earned from each occupied room per day, shedding light on pricing strategies.

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Hotel KPIs: How should hotels be measuring success?

SiteMinder

For example, you might have set a goal of achieving 300 room night sales in the month of May. It can be calculated by multiplying your average daily rate by your occupancy rate. TrevPAR – Total revenue per available room takes into account all the revenue from your property, not just your room sales.

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