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The aim is to generate a hotel return on investment (or hotelROI); money that you can either reinvest in the business or extract as profit. Hotel investments come in many shapes and sizes. In reality the term ‘hotel investment’ extends to any spend that is made with the aim of generating a return.
It can also be used as part of your marketing strategies to highlight the features guests love in hotelmarketing campaigns. Examples of KPIs include average ratings in reviews and surveys, departmental ratings, and review or survey volume, as well as Tripadvisor rankings, and Net Promoter Score (NPS). Marketing KPIs.
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