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Online feedbacks and reviews can break or make your reputation and also your prompt replies to your hotel’s reviews can show the customers that you care for what they think about your property and you take their bad reviews in a sporting way. The ALOS metric is calculated by dividing the occupied rooms by a number of bookings.
It can also be used as part of your marketing strategies to highlight the features guests love in hotelmarketing campaigns. Examples of KPIs include average ratings in reviews and surveys, departmental ratings, and review or survey volume, as well as Tripadvisor rankings, and Net Promoter Score (NPS).
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