Remove Average Length of Stay Remove Branding Remove Net Operating Income
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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

Revenue and profit are always important, but more specific KPIs around average length of stays may not always be as integral to highlight in hotel metrics reports. GOPPAR – Gross operating profit per available room measures the distinction between your profit and available rooms.

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Hotel KPIs: How should hotels be measuring success?

SiteMinder

Once, RevPAR may have been a gold standard metric to apply to revenue KPIs but now other metrics are seeing greater prominence, while brand new metrics continue to emerge. GOPPAR – Gross operating profit per available room measures the distinction between your profit and available rooms. Sentiment and brand reputation.

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