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For example, a high-end hotel may usually attract guests with no budget constraints, but in the off-season bookings will drop and the hotel has more flexibility to drop rates, attracting travellers who normally would not be able to afford the stay. To benchmark for this, the AverageRate Index is a good way of looking at this.
Have a higher averagedailyrate. Which is why it is imperative to offer flexible booking options, such as the ability to easily change or cancel reservations. Elegan offers flexible booking options that allow guests to change or cancel their reservations up to 24 hours before their arrival date without any penalties.
Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotel marketing efforts. Ensure your averagedailyrate (ADR) covers ad spend while leaving a profit margin but invest enough to capture user attention.
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