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Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Questioning when and where your demand will come, who will be booking at your property, which hotels will you have to compete, and identifying challenging periods or seasons are important to manage expectations.
Collaboration with other departments The Future: Total Revenue Management What is Revenue Management? Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.
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