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Occupancy vs ADR, the never Ending Discussion in Revenue Management

Hotel Speak

What drives more value to the business, ADR, average daily rate, or occupancy? You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR.

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Occupancy vs ADR, the Never Ending Discussion in Revenue Management

Xotels

What drives more value to the business, ADR, average daily rate, or occupancy? You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR.

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Hotel Star Reports: What are they and how to read them

SiteMinder

Falling short of your competitors when it comes to guest experience, accommodation standards or your marketing and advertising strategy can quickly lead to lost revenue. For example, STR data reveals that the average occupancy rate across US hotels in August 2022 was 66.5%, and the average daily rate was US$151.49.