Smart Tools & Strong Teams: A People-First Approach to AI in Sales

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AI isn’t replacing salespeople—it’s empowering them.

The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

In this insight-packed session, Matt Sunshine, CEO of The Center for Sales Strategy, will share actionable strategies for using AI to elevate your coaching culture, empower your front-line sellers, and improve conversion throughout the funnel.

Key Takeaways:

LEARN how to integrate AI into your coaching strategy to develop SDRs faster and at scale 🚀
EXPLORE the most effective AI tools for role play, objection handling, prospecting assistance, real-time feedback, and more—and how to get your team actually using them 🛠
UNDERSTAND why AI works best when it is paired with a proven sales framework 🏆

This session will make AI adoption practical, impactful, and exciting for your teams while remaining rooted in the people-first principles that drive long-term success. Register today to reserve your spot!

📆 August 20th, 2025 at 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST

Brought to you by:

Matt Sunshine, CEO at The Center for Sales Strategy

Matt Sunshine is a leading authority in sales performance, talent strategy, and revenue growth. As CEO of The Center for Sales Strategy (CSS) and its portfolio of brands, Matt brings over two decades of experience helping sales organizations drive scalable success through data-driven strategies, people-first processes, and proven frameworks for performance improvement.

Widely recognized for his expertise in sales strategy and talent development, Matt has guided countless companies in transforming how they recruit, coach, and retain top-performing sales teams. His work focuses on aligning people and strategy to drive measurable revenue outcomes while empowering sales leaders to accelerate growth, improve conversion, and maximize team potential.

Matt is a dynamic speaker who blends strategic insight with real-world application. His sessions are known for being engaging, actionable, and highly relevant to today’s sales and business landscape. He also hosts Improving Performance, a podcast where he shares conversations with industry leaders about what it takes to build winning sales organizations in today’s competitive market. He is the author of Getting Prospects to Raise Their Hand, a top-rated Vistage speaker, and is listed by Forbes as one of the 20 Speakers You Shouldn’t Miss the Opportunity to See.

Whether coaching sales leaders, advising C-suite executives, or speaking on the biggest stages in B2B, Matt equips business leaders with the clarity and tools they need to thrive in a changing world.

Hotel Sales Focus