Hotel Management

MARCH 12, 2024

Christian Price has been appointed General Manager for TFE Hotels’ five brands – The Interlude, Adina Apartment Hotel Melbourne Pentridge, North & Common, Olivine and Chapter Place events – at the redeveloped Pentridge lifestyle precinct. Ben Saxton will lead the team at the flagship A by Adina Canberra as Hotel General Manager.

General Manager 147

General Manager Hotels Management Tourism 147

Hotel Speak

MARCH 27, 2024

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. Analyse your direct and indirect competitors.

Branding 75

Branding Hotels Market Marketing 75

Hotel Management

MARCH 25, 2024

At EVT, Karena spearheaded the PR efforts across 70 of the group’s hotels across Australia and New Zealand under brands Rydges, Atura, LyLo and the Independent Collection by EVT. The media coverage directly boosted inquiries, hotel occupancy, and revenue, in Australia’s most competitive hotel market.

Tourism 130

Tourism Occupancy Resorts Branding 130

Hotel Management

MARCH 25, 2024

At EVT, Karena spearheaded the PR efforts across 70 of the group’s hotels across Australia and New Zealand under brands Rydges, Atura, LyLo and the Independent Collection by EVT. The media coverage directly boosted inquiries, hotel occupancy, and revenue, in Australia’s most competitive hotel market.

Tourism 130

Tourism Occupancy Resorts Branding 130

MediaBoom

MARCH 15, 2024

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

Digital Marketing 98

Digital Marketing Marketing Strategy Branding Market 98

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hotel Speak

MARCH 13, 2024

Micro-influencers have become a game-changer for hotel marketing on Instagram. Here’s a closer look at how to effectively leverage this strategy for your hotel: Identify the Right Partners Relevance: Seek influencers whose niche aligns with your hotel’s brand and target audience.

Branding 88

Branding Hotel Marketing Market Marketing 88

In1solutions

MARCH 21, 2024

In this instalment, we’ll be exploring five more tips to maximise your visibility and build direct business. Knowing you value their business will generate good will towards your brand and word-of-mouth. Our sister company, The Brand Mix , offers PPC services. So, we’re leading by example! It’s important to add a human touch.

Online Marketing 97

Online Marketing Sales Branding Business 97

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost. Positive word-of-mouth is a powerful driver for direct bookings.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Repeat that exercise with almost every luxury brand, and you’ll find the same results.

Branding 98

Branding Digital Marketing Consumer Market 98

Hotel Speak

MARCH 14, 2024

Redefining the Brand Essence: Understanding the Core The journey begins with introspection. This involves evaluating the hotel’s current brand image, market perception, strengths, and weaknesses. This refined understanding becomes the foundation for crafting a unique brand story. Luxury transcends mere opulence.

Branding 77

Branding Hotels Target Marketing Email Marketing 77

Fuel Travel

MARCH 28, 2024

For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. How to Increase Monthly Hotel RevPAR: To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends. Are there channels you’re missing?

Revenue 90

Revenue Average Daily Rate Occupancy Digital Marketing 90

Hotel Speak

MARCH 13, 2024

Efficient routes and channels allow businesses to get products to market faster. Improved customer experience: Seamless omni-channel distribution creates a unified brand experience for customers across all touchpoints, whether online or offline. The resulting boost in market share directly translates to higher revenues.

Global Distribution System 80

Global Distribution System Retail Shopping Consumer 80

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). That makes luxury travel advertising on this platform a wise move for your brand.

Travel 98

Travel Target Marketing Digital Marketing Market 98

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. What exactly does hotel content marketing entail, and what tactics go into a successful campaign?

Market 98

Market Marketing Hotels Marketing Strategy 98

MediaBoom

MARCH 4, 2024

Messaging: Copy that speaks directly to the needs of high-net-worth buyers CTA: Directs potential buyers to act, like touring or contacting the agent. He introduces himself as a high-end real estate agent and offers a direct call-to-action for interested buyers to discover more about the property. Look at the video above.

Real Estate 98

Real Estate Digital Marketing Market Marketing 98

Hotel Business

MARCH 13, 2024

Hansen’s industry experience encompasses all facets of revenue-focused hospitality and asset management strategy, including roles in sales, operations, finance and marketing. Prior to Hotel Equities, he served as VP, sales & marketing and asset manager for Kolter Hospitality. Most recently, he served as EVP.

Resorts 64

Resorts Sales Process Sales Hotels 64

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Market Marketing 52

Hotel Business

MARCH 12, 2024

Hospitality industry veteran Steven Ellingsen has launched Somnium Hospitality Group , a full-service, multiple-brand-approved hotel and asset management company. The Chicago-based venture comprises a collection of branded hotels, full-service resorts, golf experiences and boutique properties. He serves as president/founder.

Hospitality 64

Hospitality General Manager Hospitality Management Resorts 64

MediaBoom

MARCH 6, 2024

Therefore, only a successful plastic surgery marketing campaign can help you reach out to your target audience. A successful plastic surgery marketing campaign is beneficial to establish credibility and provide a visual reference for potential clients to perform comparisons. That’s good plastic surgery marketing in effect.

Market 52

Market Marketing Digital Marketing Services 52

STAAH

MARCH 17, 2024

Driven by dynamic pricing , it effortlessly guides the team to make the best decisions that are driven by market conditions and demand. Strong focus on driving direct bookings Like most hoteliers, Ramada by Wyndham – Ahmedabad also has a target to grow its commission-free direct bookings via the website.

Overbooking 88

Overbooking OTA Upsell Revenue 88

MediaBoom

MARCH 12, 2024

The commercial real estate market continues to navigate a landscape shaped by economic uncertainty and a rapidly evolving technological landscape. Once off the homepage, each section is not only visually stunning — the words also evoke a sense of luxury that creates a unified approach to high-end commercial real estate marketing.

Real Estate 98

Real Estate Market Marketing Branding 98

In1solutions

MARCH 20, 2024

And even more concerning, new customers may not even realise you sell vouchers in the first place, meaning you lose business to competitors with more aggressive gift card marketing campaigns. It’s all about securing clicks and direct business. Our sister company, The Brand Mix , offers SEO services. Not to worry!

Sales 98

Sales Online Marketing Business Services 98

Hotel Speak

MARCH 5, 2024

Speaking on the occasion, Aditya Sanghi, CEO of Hotelogix said, “Securing the leading position in the Philippines market is a testament to our persistent efforts and deep engagement with the region over the years. Over the last decade, they have grown as a product and service, well-suited for the Philippines market.

Hotels 87

Hotels Resorts Business Management 87

Hotel Speak

MARCH 12, 2024

HOSPA’s membership comprises leading hoteliers from acclaimed hotel chains across the UK, international hospitality brands, and prominent independent hotels, as well as other industry authorities and specialists. GuestRevu’s sponsorship reflects its commitment to recognising and honouring excellence in hotel marketing. “We

Hotel Marketing 69

Hotel Marketing Hospitality Market Marketing 69

SiteMinder

MARCH 27, 2024

SiteMinder’s booking engine will form a key component of ASURE’s direct booking strategy to improve e-commerce conversions, while SiteMinder’s distribution solution and end-to-end GDS service will allow ASURE to recognise the potential of a broadening travel community, including business travellers, as volumes grow.

Accommodation 105

Accommodation Revenue Motels Travel 105

Hotel Business

MARCH 14, 2024

It’s given hospitality brands better insight into the guest experience. Soon after (or even during the visit), guests can provide feedback, share their experience and introduce a brand to their followers far and wide. YouTube, TikTok, Instagram, etc.) influenced the hospitality industry from a business perspective?

Hospitality 64

Hospitality Target Marketing Business Consumer 64

MediaBoom

MARCH 15, 2024

Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Choose keywords that strike a balance between search volume and competitiveness, aligning closely with the hotel’s offerings and target market. Adapt SEO strategy to capture national search traffic effectively. calendly_ cta] 7.

Hotels 98

Hotels Accommodation Target Marketing Business 98

Hotel Business

MARCH 26, 2024

Located from Florida to California, the 12 new properties are comprised of Hilton-, Marriott- and IHG-branded hotels, as well as some independent flags. “We An industry accounting expert of more than 20 years, he has worked at Starwood- and Omni-branded resorts with both spa and country club membership components.

General Manager 59

General Manager Sales Hotels Operations 59

Hotel Speak

MARCH 13, 2024

But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. User-generated content: Encourage guests to share their photos and videos on social media using a branded hashtag. Remember Continuously monitor the performance of your website and marketing efforts.

Marketing Strategy 79

Marketing Strategy Hotels ROI Travel 79

SiteMinder

MARCH 13, 2024

If we take revenue generation as a measure of success, the best booking apps for USA hotels are: Booking.com Expedia Agoda Airbnb Hotelbeds HotelTonight Hostelworld Group Webbeds Hopper HotelsCombined Note: Direct bookings (hotel websites) drive the third most revenue for USA hotels, while Global Distribution Systems are at number five.

Hotels 78

Hotels Accommodation Global Distribution System Travel 78

Hotel Speak

MARCH 8, 2024

She adds that, for her, when it comes to optimizing the company’s business mix, the focus this year will be: Transient FIT – To have control over parity, drive digital marketing budget for top-performing properties and reduce distribution costs. She will also be increasing digital marketing to increase brand presence.

Revenue Management 89

Revenue Management Revenue Digital Marketing Hotels 89

Hotel Business

MARCH 14, 2024

With open architecture, built-in integration services and open APIs that help accelerate innovation and go-to-market initiatives, the comprehensive hotel cloud solution has several key functions: Contact Center streamlines the reservation process with an intuitive display that enables central staff to offer clear dynamic rate and product offers.

Hospitality 59

Hospitality Sales Upsell Target Marketing 59

Hotel Designs

MARCH 26, 2024

Sometimes, when there’s no significant historical references and/or there’s no existing building to draw immediate context from, we then often work up an imagined narrative to help form a Northstar for the design direction.

Branding 103

Branding Shopping Intent Hotels 103

Travel Media Group

MARCH 27, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. But it was fascinating to hear the opinions on which markets to get into. So it’s interesting to see that kind of normalization come out between markets. I’m your host, Ryan Embree.

Hotels 78

Hotels Events Market Marketing 78

Travelboom Marketing

MARCH 12, 2024

Most hotels also offer book direct deals to prevent spending unnecessary fees on commissions. Don’t leave any details out – things like brand-specific baked goods on arrival, bag delivery to guest rooms, and a smiling face at the front desk can make the difference between a guest choosing your hotel over an Airbnb in the future.

Hotels 52

Hotels Cancellation Digital Marketing Accommodation 52

Hotel Designs

MARCH 20, 2024

Large-scale commissioned artworks throughout – including a series of show-stopping lighting elements – further reflect Dalian’s diverse landscape and the incredible views in every direction.

General Manager 52

General Manager Scale Resorts Services 52