News Briefs

Hilton announced two new digital innovations designed to create a more seamless travel experience for small- and medium-sized businesses. The innovations are part of Hilton’s long-term commitment to digitally transform the business travel experience – from booking to billing – for the millions of small- and medium-size enterprises that represent the backbone of the global economy and comprise roughly 85 percent of Hilton’s business transient guests.

[Hilton is taking digital travel trends seriously as explained in its recent 2024 Trends Report.]

The initiatives, which will launch by early next year, include: 

Hilton for Business: This multi-faceted program, currently in test with select customers and slated to launch globally early next year, will feature a new booking website designed especially for small- and medium-sized businesses, along with targeted benefits including:

• Portfolio-wide Discounts: Small and medium businesses that join Hilton for Business will gain access to a discounted rate on Hilton.com and on the Hilton Honors app across Hilton’s global portfolio of more than 7,000 properties.
• Loyalty Benefits: To recognize loyalty, the businesses will earn Hilton Honors Bonus Points for program registration and travel milestones. Hilton Honors members will continue to earn Points each time they stay. 
• Rapid onboarding: Hilton for Business registration is built to enable a quick and seamless enrollment for businesses online without complicated forms or processes. 
• Program Management: In addition to enabling travelers to easily book discounted rates, each Hilton for Business program account can be set up with varying permissions across a designated team. Business owners will have full control – or can delegate to others on their team – over the program management system built to be simple and intuitive with tools and resources.

Small Meetings and Event Packages via Events.Hilton.com: To support the growing demand for in-person gatherings, Hilton is expanding its events booking capabilities, enabling customers shopping for meeting packages for up to 35 attendees to book guest rooms and meetings or event spaces, with or without 10 to 25 guest rooms, directly on Events.Hilton.com without a separate contract or phone call. This enhancement is especially valuable to small and medium-sized businesses who need to plan small in-person meetings and events quickly without staff or third-party support. 

“Even as the global pandemic significantly impacted global travel, small- and medium-sized business travelers never slowed down,” said Chris Silcock, executive vice president and chief commercial officer, Hilton. “We used that opportunity to listen and learn how we could solve long-running pain points and deliver what these businesses need most -- simple booking and travel management tools and recognition and rewards for their loyalty.” 

For more than 100 years, Hilton has led the industry in evolving the business travel experience by listening loudly to customers and responding quickly to their needs. These initiatives are being introduced following a year of innovations focused on addressing the needs of today’s small- and medium-sized business traveler, including the debut of two new brands -- Spark by Hilton and Project H3 by Hilton. 

“Hilton for Business is an outstanding benefit for smaller companies to manage their travel programs,” said Patrick LaCava, executive vice president, Operations, Syufy Enterprises, one of the select Hilton customers currently testing and refining the program. “It offers a cost-effective hotel program for our business travelers, providing an excellent discount while still earning Points for our travelers and company.”  

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Chipotle Mexican Grill is testing an automated digital makeline in collaboration with Hyphen, a foodservice platform designed to help restaurant owners, operators, and budding chefs move their business forward by automating kitchen operations. Bowls and salads are created by an automated system that moves the entrées through the bottom makeline where ingredients for the order are dispensed automatically. In tandem, a Chipotle team member can leverage the top makeline to create burritos, tacos, quesadillas, and kid's meals for the same digital order.

How It Works

1. Digital orders would be placed via the Chipotle app, Chipotle.com, or third-party platforms.  
2. If the order included a bowl or salad, those entrées would be routed to Hyphen's automated system. The bowl traverses along the bottom makeline and positions itself under the specified ingredient container. The intelligent dispensers dynamically portion each ingredient into the bowl. If the order included burritos, tacos, quesadillas, or kid's meals, a Chipotle team member would use the top of the same makeline to create those entrées.
3. The completed bowl or salad would be raised from the bottom makeline and revealed at the end of the makeline through an opening in the countertop. A Chipotle team member would place a lid on the entrée and add any final items such as chips, side salsas, or guacamole to the order.
4. Completed orders would be placed in their designated pick-up area: in-restaurant pickup shelves, walk-up window, or Chipotlane.

Employee & Guest Experience

Approximately 65% of all Chipotle digital orders are bowls or salads, so the cobotic digital makeline has the potential to free up more time for employees to service the front makeline and deliver exceptional hospitality, while simultaneously increasing capacity for digital orders during peak periods.

The new digital makeline could also help enhance digital order accuracy, improving the guest experience.

• 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.

"Chipotle's new digital makeline built by Hyphen embodies our commitment to leveraging robotics to unlock the human potential of our workforce, ensuring an elevated dining experience for our guests," said Curt Garner, Chief Customer and Technology Officer. "Our goal is to have the automated digital makeline be the centerpiece of all our restaurants' digital kitchens." 

Chipotle's Investment in Hyphen

Chipotle invested in Hyphen as part of Cultivate Next, the company's $50 million venture fund that intends to make early-stage investments into strategically aligned companies that further its mission to Cultivate a Better World and help accelerate its aggressive growth plans. As a people-first company, Chipotle is seeking opportunities that will elevate the human experience for its teams as well as increase access and convenience for its guests. Investments may include innovations in farming and supply chain, advanced robotics, alternative proteins, and more.

Through Cultivate Next, Chipotle also invested in Vebu, a product development company that works with food industry leaders to co-create intelligent automation and technology solutions. Earlier this year, Chipotle and Vebu unveiled the Autocado, an avocado processing cobotic prototype that cuts, cores, and peels avocados before they are hand mashed to create the restaurant's famous guacamole. 

image courtesy of Chipotle

 Denny’s Corporation announced the hiring of Pankaj Patra as Chief Digital and Technology Officer (CDTO), effective October 30. This is a newly created enterprise role that will include support for Denny’s and Keke’s. Patra will be responsible for accelerating the company’s capabilities across all specialties within the Digital, Technology and Information functions.

Patra comes to Denny’s from Brinker International, Inc., where he served as Senior Vice President and Chief Information Officer, responsible for overseeing information technology and data security for the company and its restaurants brands. Patra brings 25 years of experience as an innovative enterprise technology architect, digital strategist and information technology leader.

“Denny’s is an iconic restaurant company that understands and values the connection between great people and smart technology. I am looking forward to working collaboratively across the company to identify opportunities for improvement and implement exciting, innovative, transformative solutions,” said Patra.

Patra earned his undergraduate degree from the National Institute of Technology, Rourkela and went on to attain his MBA from Southern Methodist University. He is a member of the Dallas chapter of the International Food and Beverage Technology Association.

Patra is based in Dallas. Michael Furlow, Denny’s Executive Vice President and Chief Information Officer, will remain on staff through the end of the year to support the transition. For more information, please visit dennys.com.

Shiji, a global hospitality technology innovator, has partnered with IPORT, an award-winning manufacturer known for enhancing the usability of iPads and iPhones, to introduce an all-in-one software solution for hotel restaurants. This collaboration will provide hoteliers with a seamless combination of a tablet and payment device to maximize their F&B operations.

The integrated iOS and payment device solution simplifies guest service for hotel restaurant servers, providing them with an effortless tool to cater to their guests' needs. As a certified Apple partner, Shiji and IPORT guarantee exceptional performance and reliability. Hoteliers can choose from multiple device options, including iPad Pro, iPad Mini, and iPhone, ensuring flexibility and compatibility with their operations.

“IPORT products are built around modularity and flexibility that empower our hospitality customers to do more with the iOS platform. We are thrilled to partner with a leading iPad and iPhone cloud PMS and POS platform provider like Shiji,” said Chris Lawson, Head of Partnerships, IPORT. “We look forward to innovating with Shiji in disrupting legacy, monolithic providers who have limited the industry from harnessing the power of iOS and mobility. The future is bright, and the possibilities are endless with IPORT, iOS, and Shiji.”

"The partnership with IPORT is a significant milestone for Shiji in our commitment to provide innovative technology solutions for the hospitality industry," said Ryan King, Senior Vice President of Shiji in the Americas. "By combining our expertise with IPORT’s hardware solutions, we empower hoteliers to streamline restaurant operations and deliver exceptional guest experiences. This collaboration represents another step forward in our dedication to driving success in the Americas, and globally."

The tablet and payment device solution seamlessly integrates with multiple payment gateways, allowing hoteliers to choose the system that best suits their needs. By simplifying the payment process, it reduces operational complexities, minimizes errors, and saves valuable time and resources for hoteliers.

A&W is launching its A&W One Cup program nationwide. The program promotes an exchangeable feature, promoting circular usage.

To join, customers buy an exchangeable One Cup for $3 when they order any beverage. On  the next visit to  an A&W, A&W will exchange it for a freshly cleaned and sanitized One Cup and guests get a 20-cent discount on tehireverage.

Sustainability for the Planet  

Sustainability matters to today's consumers and restaurant operators. Two out of three (66%) consumers surveyed feel it’s important that restaurants are open about their practices to limit food waste. According to the National Restaurant Association’s annual What’s Hot Culinary Forecast, sustainability will continue to influence menus and how restaurants make decisions.

Every year, over a billion of single-use cups end up in landfills in Canada. As a brand with a long history of using reusables for dine-in guests, A&W sought a new way to use their dishwashers to reduce single-use waste. A&W makes it easy and convenient for guests to reduce cup waste through the One Cup program.

All A&W restaurants that serve frosty glass mugs are able to exchange an A&W One Cup. To date, A&W has prevented over 55,000 cups from ending up in landfills since the program's pilot launch in select Canadian markets and expect this number to grow into millions in the first year of the national launch.

"At A&W, our commitment to our zero-waste journey is unwavering, and addressing the single-use cups waste issue is a significant stride towards our journey to zero-waste. That's why we're thrilled to introduce our One Cup program nationwide in Canada. When crafting this program, we prioritized making it effortless, convenient, and accessible for our guests. We do the dishwashing for our guests so that they can enjoy the benefits of using reusable cups without the hassle," said Angela Griffiths, VP of Food Safety, Animal Welfare and Environment.