ROOMDEX Announces New ABS Revenue Performance Results

Bethesda, MD – June 27^th, 2023 – ROOMDEX, the provider for ABS (Attribute-based Selling) in upselling for hotels, today has announced new, record-breaking performance results from across all hotels using ABS for Upselling.

Across the portfolio of ROOMDEX customers, moving to ABS has resulted in an average 19% increase in month-over-month upsell revenue.
45% of guests who buy through ABS are purchasing 2 or more features, showing that the pricing and UI innovations are encouraging guests to customize their stay.
30% of revenue is being generated from within the same room type as was originally booked, meaning that guests are paying more to guarantee key room features such as a high floor location.

ROOMDEX ABS for Upselling revolutionizes hotel inventory merchandizing by automatically pricing and selling individual room features to drive increased upselling cart value and transaction conversion.

“As we move our portfolio hotels over to ABS, we have been very impressed by the immediate and enduring pop in upselling revenue,” said Brandon Standerfer, Corporate Director, Distribution at Springboard Hospitality. “We are particularly happy with the improvement in conversion and number of upsell transaction as it is a clear indicator that guests are enjoying the opportunity to fine-tune their stay to their personal preferences.”

Through ABS for Upselling, guests are paying, on average:

$27 per night for a specific view
$50 per night for a renovated room
$12 per night for a high floor
$23 per night for a balcony

“I think the lesson from the ABS results we are enjoying is that operators who stay on top of hotel technology innovations will be rewarded,” said Marco Burlimann, Senior Vice President of Operations and Assets at Modus by PM Hotel Group. “We have been able to sell what are effectively new room products, such as hardwood floors, and generated new revenue that simply was not possible before.”

“It has been very satisfying to be able to introduce a new product to our customers that makes such an impact,” said Jos Schaap, CEO and Founder of ROOMDEX. “While the increase in revenue is the headline, the lesson for the industry should be the increase in number of transactions and conversion we are seeing. It is clear hotel guests are enjoying shopping through ABS.”

For more information on ROOMDEX ABS, visit: https://www.roomdex.io/abs-upselling/

About ROOMDEX

ROOMDEX is the technology leader in the hotel upselling software space. Its hotel upsell software automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands.

ROOMDEX Upsell Automation uses hotel reservation, guest data and its proprietary True Availability^TM and Dynamic Pricing algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

ROOMDEX is now the exclusive provider of ABS Upselling. Attribute-based selling re-imagines hotel inventory merchandising, delivering a unique and improved guest satisfaction and increased hotel revenue.

ROOMDEX leverages hotel operational and software experience gained by our team members while in leadership roles at companies such as MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji to develop our innovations in hotel automation, dynamic pricing, operational availability and attribute-based selling. Since founding in spring of 2020, ROOMDEX has signed hundreds of hotels across North America, Europe and Asia Pacific.