'RMS Cloud and Atomize Join Forces to Revolutionise Hotel Revenue Management’ — Photo by RMS Cloud

RMS Cloud, a leading provider of cloud-based property management systems, and Atomize, an innovative revenue management platform, are thrilled to announce their strategic integration, ushering in a new era of hotel revenue management. 

The collaboration between RMS Cloud and Atomize brings together two industry leaders to provide hoteliers with a powerful and comprehensive solution that optimises pricing, maximises revenue, and enhances guest experiences. By integrating Atomize's cutting-edge revenue management technology with RMS Cloud's robust property management system (PMS), hotels worldwide can now take their revenue management strategies to new heights.

The integrated solution offers hoteliers a seamless and data-driven approach to revenue management, combining advanced forecasting algorithms, automated pricing optimisation, and real-time inventory management capabilities. Atomize's intelligent revenue management platform analyses market trends, current performance combined with historical data, and other crucial factors to optimize prices and generate accurate demand forecasts. This information is seamlessly integrated into RMS Cloud's PMS, enabling hoteliers to make informed decisions that drive revenue growth and profitability.

Key features of the RMS Cloud and Atomize integration include:

  1. Automated Pricing Optimisation: Atomize's intelligent algorithms automatically adjust prices based on market demand, competitor rates, and other key variables, ensuring hotels always have optimised pricing in place. Atomize generates an average RevPAR increase of 15% after 6-12 months.
  2. Real-Time Inventory Management: The integration synchronises inventory availability across all distribution channels in real time, preventing overbookings and maximising revenue potential.
  3. Forecasting and BI insights: Hoteliers gain access to analytics linked to pricing on multiple levels – from group level – property level – to room-type level and in comparison with the competition and forecasting tools, empowering them to make data-driven decisions, monitor market trends, and adapt their revenue strategies accordingly.
  4. Seamless Integration: The integration between RMS Cloud and Atomize is designed to seamlessly work together, providing hoteliers with a user-friendly interface that eliminates manual data entry and reduces errors.

We are excited to partner with Atomize and bring a game-changing revenue management solution to our customers, said Peter Buttigieg, CEO of RMS Cloud. This integration allows hoteliers to harness the power of intelligent pricing and inventory management, driving their revenue growth and competitiveness.

Alexander Edström, CEO of Atomize, added, By combining our expertise in revenue management with RMS Cloud's industry-leading property management system, we are delivering a comprehensive solution that empowers hotels to optimise revenue and streamline operations.

The integration between RMS Cloud and Atomize is available to hotels worldwide, providing them with the tools they need to succeed in today's dynamic hospitality industry.

About RMS Cloud

RMS delivers scalable, cloud technology trusted by more than 7,000 properties across 70 countries to manage, operate and grow hospitality accommodation businesses. As an innovative market-leader for over 40 years, RMS has unparalleled expertise and insight informing the constant evolution of our robust and fully integrated platform. Our comprehensive suite of native features and broadening product offer enables operators to increase revenue, streamline operations and engage and retain loyal customers.

RMS's innovative approach drives our expanding reach into global markets, and our focus on constant improvement and customer experience positions our product as a key partner with properties of all sizes – including groups looking to optimise multi-national enterprises. We are the world's fastest growing property management software for good reason and our dedicated global teams strive to achieve more for our customers every day.

Join us at the forefront of hospitality technology.

Visit www.rmscloud.com or follow us @rmscloud on social media.

Jamie McBride
Head of Marketing EMEA