UNWTO in Brazil to Begin Work on First Regional Office for The Americas
UNWTO has continued to scale up its support for its Members across the Americas, with plans for a first Regional Office for the region advanced during an official visit to Brazil.
Secretary-General Zurab Pololikashvili led the UNWTO delegation to Rio de Janeiro and Brasilia (13-17 December), recognizing Brazil's strong support and commitment to tourism for development. In Brazil, Secretary-General Pololikashvili enjoyed bilateral meetings with President Luiz Inácio Lula da Silva and with the country's Minister of Tourism Celso Sabino.
First UNWTO Office for the Americas
At the 25th UNWTO General Assembly (Samarkand, Uzbekistan, 16-20 October), Member States voted to establish a first Regional Office for the Americas in Rio de Janeiro. The office will further enhance UNWTO's global presence on the ground, adding to a Regional Office for the Middle East in Riyadh, Saudi Arabia, a Regional Office in Nara, Japan, and its headquarters in Madrid, Spain.
- Secretary-General Pololikashvili joined Minister of Tourism Celso Sabino and other high-level delegates to visit the location and oversee the first plans for the Regional Office.
- Building on the plans set out at the General Assembly, UNWTO and the Government of Brazil hosted a special ceremony to celebration the official agreement for the Regional Office.
- The start of the project has been heralded as a major opportunity to enhance Brazil's status as a tourism leader for the Americas as well as one of the leading global destinations.
- The Regional Office for the Americas will focus on strengthening the promotion of investments. One of the first key outputs will be guidelines aimed at boosting green investments, recognizing the importance of biodiversity for tourism in the Americas. The Rio office will also develop a strategy around technical training for youth, allowing them to gain the professional skills they need to grow the sector throughout the region.
The UNWTO Regional Office for the Americas will help guide tourism development not only in Brazil but across the whole region. Rio de Janeiro will be a true hub of leadership and ideas, with a focus on growing and targeting investments into the sector and harnessing tourism's power for sustainable and inclusive growth. UNWTO Secretary-General Zurab Pololikashvili
UNWTO talks tourism with President Lula
Reflecting the recognition of UNWTO's mission at the very highest political level in Brazil, Secretary-General Pololikashvili was warmly welcomed by President Luiz Inácio Lula da Silva. Their bilateral talks focused on shared priorities, including growing investments in tourism in both Brazil and across the region, and making the sector a driver of growth and opportunity.
In bilateral talks with Minister of Tourism Celso Sabino, UNWTO emphasized the enormous potential of tourism in the Americas…
Celebrating Tourism Excellence in Brazil
During the official visit, the UNWTO delegation joined in celebrations of the best tourism talent and leaders in Brazil. The National Tourism Awards ceremony (Brasilia, 16 December) recognized individuals and initiatives transforming the sector. UNWTO also joined the official opening of National Hall of Tourism.
RELATED LINKS
- UNWTO General Assembly Endorses Growing Presence on the Ground: Regional Offices in Americas and Africa On the Way
- UNWTO Regional Department for Americas
About UN Tourism
The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
Our Priorities
Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.
Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.
Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.
Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.
Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.
Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.
Our Structure
Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.
Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.
Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.
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