Alliants, the leading provider of guest experience technology and expertise, is ramping up its activity and presence in the US hotel market alongside an expanded senior commercial team. Alliants has appointed the following leaders to grow its global presence and support its customers:

  • Alberto Santana, Chief Revenue Officer
  • Gareth Fraser, VP Sales Enablement & Operations
  • Aaron Smith, Enterprise Sales Executive
(L to R): Gareth Fraser, VP Sales Enablement & Operations, Alberto Santana, Chief Revenue Officer​​​​​​​, and Aaron Smith, Enterprise Sales Executive— Photo by Alliants(L to R): Gareth Fraser, VP Sales Enablement & Operations, Alberto Santana, Chief Revenue Officer​​​​​​​, and Aaron Smith, Enterprise Sales Executive— Photo by Alliants
(L to R): Gareth Fraser, VP Sales Enablement & Operations, Alberto Santana, Chief Revenue Officer​​​​​​​, and Aaron Smith, Enterprise Sales Executive— Photo by Alliants
This year we are focusing on hyper growth, so I am delighted to welcome such a wealth of talent and experience to our US team. In our industry, relationships are everything, so we will be harnessing the longstanding networks that our newcomers share. Alliants CEO and co-founder Tristan Gadsby 
There is a massive opportunity for hotels to improve and modernize how they interact and engage with guests and customers. Travellers are starving for personalized experiences and local expertise. Alliants has been a key partner to help hotels realize how to use data driven analytics to provide a frictionless and integrated experience for the guest journey, and I am excited to be a part of telling that story. Alberto Santana, Chief Revenue Officer
The hospitality industry has been reinventing itself as never before, embracing digitisation, automation, and key technologies to enhance guest experience and deliver profitability to investment stakeholders. As the hotel guest experience solutions leader, Alliants is key to that growth, particularly in the Americas. Gareth Fraser, VP Sales Enablement & Operations
It’s the right time for Alliants to be building brand awareness here in the US as well as in the Caribbean and Latin America. Aaron Smith, Enterprise Sales Executive

Alliants is a proud member of the HTNG Vendor Advisory Council and the American Hotel & Lodging Association (AHLA).

About Alliants

Alliants has helped many of the world's most respected brands deliver exceptional customer experiences. Founded in 2009, Alliants has built industry-changing technology solutions, including award winning mobile apps and chat applications that transform the digital guest experience garnering usage by millions of guests around the globe. In 2022, Alliants secured a minority stake investment from Zendesk, Inc. (NYSE: ZEN), the global customer experience software company headquartered in San Francisco. In 2023, Alliants was recognised as a UK Best Workplace in Tech™ , a certification solely based on employee feedback.

www.alliants.com

Emily Newman
Co-founder, NewDog PR