How hotels are tapping into the potential of the metaverse to improve guest experiences
We spoke to Accor Hotels at Cannes Lions to find out how the hospitality giant plans to harness the power of the metaverse.
Increased digitalisation and ever-evolving technology are shaking up the global hospitality industry. Now, French hotel giant Accor is dipping its toe in the metaverse to create new customer experiences.
Imagine immersing yourself in a hotel room or suite before you reserve it, or trying out a meeting space for your next big business event, without leaving your home or office.
The emerging metaverse, a digital world powered by 3D, virtual reality and augmented reality technologies, is set to open-up all sorts of new ‘try before you buy’ experiences for hotel customers in the future.
