There’s a New ‘Vibe’ in Melbourne’s Docklands

Vibe Hotel Melbourne Docklands — Photo by TFE Hotels

Hot on the heels of Marvel Stadium's planned $250M upgrade, TFE Hotels has announced they will begin operating the soon-to-be-rebranded 273-room Vibe Hotel Melbourne Docklands and Storehouse Docklands restaurant, with new owners, MA Financial Group, from 8 April.

In making the announcement, TFE Hotels' Group Chief Operating Officer, Chris Sedgwick, said there was a new 'vibe' in Docklands (both figuratively and literally), with the harbourside precinct set to benefit from increased investment.

Adding to the urban renewal, Marvel Stadium recently announced a $250M upgrade - which will include enhanced visitor experiences, including an expanded civic space for community events to encourage "365-day" use of the precinct; whilst Development Victoria and the AFL announced joint plans to create a mixed-use development that will also help transform the waterfront precinct. Developer MAB has also recently announced plans for a proposed five-storey tower development and pocket park next to Docklands Primary School in what is touted as the "creation of a new and diverse neighbourhood."

The addition of the 273-room Vibe Melbourne Docklands - formerly the Sheraton Four Points - gives TFE and MA Financial Group, a strong upscale offering in the revitalised precinct and will help MA Financial seed the launch of the MA Accommodation Hotel Fund, an open-ended fund for wholesale investors targeting high quality assets.

Sedgwick said the new Vibe Hotel Melbourne Docklands - which is a short stroll to Marvel Stadium, shopping, harbourside dining, and entertainment - offered a dedicated conference space; incredible leisure facilities and floor-to-ceiling windows and views of the Yarra River, waterfront, and City of Melbourne.

The hotel will begin operating under TFE management from 8 April 2024.

Hotel website