Ruby Announces First Project in Sweden

Ruby Kungsholmen — Photo by ©Bobakstudio/Karminsky Architecture

The Ruby Group has marked its debut in the Scandinavian market by securing its' first project. Located in the heart of the island of Kungsholmen in Stockholm, Ruby is set to develop a 187-room hotel. This venture is in partnership with Alecta Fastigheter, a real estate company owned by Sweden´s largest pension fund Alecta.

Ruby Hotels, led by founder and CEO Michael Struck, continues its successful expansion, introducing its' Lean Luxury concept to Northern Europe for the first time. The brand's inaugural project in Sweden represents a significant milestone, with entry into the Scandinavian market recognised as a formidable challenge due to the strong presence of local operators and a competitive office market.

Ruby's upcoming hotel, repurposed from a former office space, will feature engaging public areas on the ground level, including a round-the-clock bar and café. Additionally the hotel will include a restaurant located on the 11th-floor which will be managed by a third-party restaurant operator positioned to join forces with our hotel, creating the city's newest hotspot.

Stockholm, vibrant and continuously evolving, offers an irresistible blend of history, nature, and culture. With its strategic location in Kungsholmen, near Fridhemsplan underground station, the hotel ensures excellent access to public transportation, including an express airport link. Guests will find themselves in close proximity to major tourist attractions, a plethora of dining options, and the city's bustling café culture as well as the water and green park amenities.

The conversion of the former office building is being carried out under the management of Alecta Fastigheter as project developer and investor, the interior design by Ruby's own design team led by Matthew Balon.

The new Ruby Hotel is scheduled to open in spring 2026.

Hotel website