In this context, UNWTO has joined the World Investment for Development Alliance (WIDA). As part of the Alliance, UNWTO will work to enhance both the level and effectiveness of investment in the sector with the aim of supporting and accelerating the implementation of the Agenda 2030 and its Sustainable Development Goals.

Investment is all too often the missing ingredient for turning our shared plans for a more sustainable, inclusive and resilient tourism sector into reality. UNWTO is proud to join the World Investment for Development Alliance and we look forward to working together to re-think and transform investments into tourism. UNWTO Secretary-General Zurab Pololikashvili 
WIDA fully recognizes that UNWTO has been playing a leading role in promoting investment in tourism for sustainable development and inclusive growth. It believes that UNWTO shares the same values as WIDA and can make a significant contribution to our common causes. WIDA Chair James Zhan

Boosting post-pandemic investments

UNWTO data shows that, as a result of the pandemic, levels of investment into tourism dropped dramatically. The United Nations Specialized Agency will hold this year’s World Tourism Day (27 September) around the theme of ‘Green Investments’ and, according to Secretary-General Zurab Pololikashvili, enhanced cooperation with private sector stakeholders will be vital for both boosting investment levels and for directing funding to projects centred around sustainability.

For this reason, I am happy UNWTO has confirmed our new agreement with the Annual Investment Meeting (AIM), Mr Pololikashvili says. We consider this collaboration as mutually beneficial, as we recognize the significant contributions that can be made by the private sector to our organization’s strategic objectives.

In line with the two Organizations’ commitment to cooperate in the implementation of the Memorandum of Understanding, UNWTO will spearhead the “Tourism Investment Segment”, an official side event of the upcoming Annual Investment Meeting, to be held on 8-10 May in Abu Dhabi, United Arab Emirates.

It has been AIM’s mission to provide an interactive platform where investment opportunities can be formed, thereby not only strengthening economic relations among nations but also addressing issues that have profound effects on a global scale. We also want to provide a platform where the brightest minds, from all sectors, can converge to find solutions and scale up development ideas. We welcome this great chance to cooperate with the UNWTO and we are certain that this collaboration will be fruitful. AIM President Dawood Al Shezawi

About WIDA

The World Investment for Development Alliance (WIDA) is a global platform dedicated to promoting investment for sustainable development. Promote sustainable and inclusive investment through an open and structured network of multiple organizations drawn from the investment-for-development community. WIDA pursues this overarching objective by creating synergies and maximizing impact through joint advocacy, joint organization and joint actions among participating organizations.

About AIM

The Annual Investment Meeting (AIM) is an initiative of the AIM Foundation, an independent international organization fully committed to empower the world’s economy by boosting effective promotion strategies and facilitating opportunities for economic productivity and expansion. The Foundation also undertakes the operation and management of the AIM Global Investment Network and its 15 affiliated Business Groups, including the supervision of the Annual Investment Meeting Global and Regional Chapters.

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About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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